Fade·Insight

What We Do Here

Different businesses. Different challenges. No one-size-fits-all nonsense.

Whether you're curious about the impression you're making, wondering what your customers actually experience, or ready to get everyone working together, there's a way to start.

A surrealist hotel corridor of indigo glitter with one doorway made of hanging colourful pompoms — wayfinding, customer journeys, and the digital front door.
01

Remote · The first look

Before They Walk In

A focused remote digital brand experience review. We examine what customers encounter before they visit or engage with your business — then tell you, plainly, whether that impression matches the one you intended.

What we review

  • Your website & online messaging
  • Social media presence
  • Public reviews & reputation
  • The digital customer journey
  • Consistency of brand personality
  • Clarity of customer communications

What's included

01

A 90-minute working session

Together, on a call. Not a readout you receive alone — a conversation where we pressure-test what your brand is really saying.

02

An action map with up to three priorities

A concise, plain-language plan. Three things, ranked. The first one you can move on this week.

03

A 30-minute follow-up

Two weeks later, to keep momentum honest. Did the first priority land? What's in the way?

A note on scope: Before They Walk In is a focused remote review — not an exhaustive digital marketing audit, and not a complete onsite operational assessment. If you want boots on the floor, that's the In-Person Experience and A Week in the Life — deeper, onsite engagements.

02

Onsite · A fresh set of eyes

The In-Person Experience

A fresh set of eyes inside your business. A focused half-day onsite experience review at one location — looking at the experience your customers actually have, not the one you intend.

Starting at $1,750 CADLet's Take a Look

What we observe

  • Customer arrival and wayfinding
  • Atmosphere and physical experience
  • Service interactions
  • Visible operational touchpoints
  • Communication and service consistency
A surrealist boutique hotel reception with an oversized brass bell and melting jade, indigo, ruby and gold wax down the walls — first impressions and the details that shape an experience.

What's included

01

Preparation

Before we arrive, we get oriented to your business, your promise, and what you'd most like a fresh set of eyes on.

02

Onsite observation

A focused half-day at one location, looking at the experience as a curious stranger would — not an inspector.

03

A working discussion

We talk through what we noticed with the people who can do something about it. No finger-pointing.

04

A concise findings report

Practical recommendations you can act on — not a binder you'll shelve.

A note on scope: The In-Person Experience is a focused half-day review at one location. Additional locations, expanded scope, and travel outside the local service area are quoted separately. If you want us to go deeper — across departments, shifts, and the people behind the experience — that's A Week in the Life.

03

Immersive · The deeper engagement

A Week in the Life

Let's see what happens when nobody's expecting a consultant. Not everything shows up in a spreadsheet. Sometimes you need to spend a little time in the middle of the beautiful chaos.

A surrealist casino blackjack table with chickens in playing-card sunglasses gambling with golden corn feed — hospitality, entertainment, and operational realities with a wink.

We go beyond observations — into the people, processes, and departments behind the experience.

Starting at

$5,500 CAD

Our most comprehensive, customizable engagement. We spend meaningful time with the people, processes, and customer experiences that shape your business — and build practical improvements around how you actually operate.

Let's Get Into It

Depending on your needs

Every engagement is designed around the unique personality, challenges, people, and goals of the business — and we work collaboratively with the people who understand it best. We don't hand over a standardized package; we shape the work around what's actually happening. Depending on what you need and the scope we agree on, this engagement can include:

  • Customer service and experience standards
  • Departmental communication and operational alignment
  • Customer journeys, loyalty, and retention
  • Marketing and brand integration
  • Employee onboarding, training, and team development
  • Tailored workflows, processes, and implementation support
  • Measurement and continuous improvement
  • Hiring and structured interviewing, where relevant
  • Immersive onsite observation across departments or shifts
  • Conversations with employees, management, and leadership
  • Custom systems, workflows, and tailored workshops
  • An actionable integration roadmap with clear priorities

Whatever it is, the goal isn't to leave you with a list of problems. It's to help you do something useful about them.

How the pricing works

The $5,500 CAD starting rate covers a defined introductory scope for this deeper engagement. Additional onsite time, locations, implementation, workshops, and other deliverables are quoted according to the project.

Judgment-free. Straight answers included.

Start the Review

Let's look at your
front door together.

Tell us a little about your business. We'll reply within two business days with a few questions and a way to book your 90-minute session.

Investment
$895 CAD
Format
Remote · 90-minute session + 30-minute follow-up
Timeline
Review within one week of booking

Judgment-free. Straight answers included.

A surrealist editorial restaurant scene: an elegantly set dining table suspended upside down, a floating jade velvet chair, an enormous silver fork, and a celebration cake reading 'OFF BRAND' — when the experience doesn't match the promise.

Not sure which is the right starting point? Tell us what's going on — we'll point you to the one that fits.

Start a conversation